CargoSmart Takes Pivotal Role in OOCL’s Digital Transformation Journey

Aug. 28, 2019

 |  Customer Success

Orient Overseas Container Line (OOCL) is one of the world’s largest integrated international container transportation and logistics companies.  A sister company of CargoSmart, OOCL is well respected in the industry for providing customer-focused solutions through continuous innovation. With a vision to be the best and most innovative international container transport and logistics service provider, OOCL has been embracing the latest technologies in its digital transformation journey with CargoSmart.

To bring OOCL into the forefront of technology and innovation in the shipping industry, CargoSmart and OOCL have been leveraging the latest technologies in areas such as artificial intelligence, Internet of Things, and blockchain to provide innovative solutions that can help OOCL optimize business operations and create greater value through its customer services.

Here are three ways that CargoSmart’s solutions are powering OOCL’s digital transformation: 

1. Global Vessel Voyage Monitoring Center (GVVMC) – Fuel Savings 

CargoSmart monitors and analyzes over 12,000 vessels and 800 ports (including 1,400 terminals) and tracks multiple ocean carriers covering more than 3,000 services and 10 million schedules that form the foundation of its database. With this extensive database and by leveraging artificial intelligence, the GVVMC analyzes vessel patterns, monitors terminal productivity levels, measures carrier performance, and develops predictive analytics on vessels’ estimated arrival times. In addition, CargoSmart uses IoT technology and machine learning to analyze and predict vessels’ routes and speeds, which helps OOCL reduce fuel consumption costs.  

2. Global Shipping Business Network (GSBN) – Collaborative Innovation 

In 2018, OOCL announced its intent to join the Global Shipping Business Network (GSBN), an open digital platform based on blockchain technology that aims to connect all stakeholders and work together to innovate and facilitate digital transformation in the industry. In July 2019, OOCL, along with eight other network participants, announced their commitment to provide resources to support the preparatory work required to establish the GSBN as a not-for-profit joint venture. CargoSmart will provide software solutions and services to the GSBN once all regulatory and related compliance approval conditions are met. 

3. Shipping Documentation Blockchain Pilot – Increasing Visibility 

To prepare for the launch of the GSBN, CargoSmart has been piloting blockchain applications for Dangerous Goods (DG) shipments with OOCL. The pilot initiative aims to significantly enhance shipment visibility with better traceability of DG documents as the ‘single version of truth’ to help shippers ensure that all documentation has been processed accurately and timely so that shipments remain on schedule.  

In February 2019, ESCP Europe, a leading European business school, recognized OOCL for its achievements and success in digital transformation. CargoSmart is delighted to be part of OOCL’s digital transformation journey to create unprecedented value for shippers.  

Tags: supply chain , innovation , transformation , visibility